christine coletta, senior partner

Christine Coletta’s personal experience and project history offer a vast knowledge base to each project that the company undertakes. Christine sets the pace and tone for the team’s “can-do” attitude and entrepreneurial spirit.

Christine’s long-ranging career started in the hospitality industry where she spent several years holding management roles in Vancouver-based restaurants and hotels. She went on to work in restaurant construction development and oversaw the construction, marketing and management of several successful fine dining establishments.

From there, Christine formed Coletta Consultants Ltd. in 1986 and worked on several provincial and federal government initiatives, notably the creation and marketing of the hospitality industry training program “Serving it Right”. She also worked with the federal government on the Canadian International Conference Task Force.

She held the position of executive director to the then newly formed British Columbia Wine Institute (BCWI) from 1990 to 1999. While at the BCWI, Christine’s efforts put VQA wines on the map. She defined BC wine country by creating marketing and branding programs that built awareness for BC wines across Canada and in international markets. Years of experience with clients in Canada and around the world followed, and Christine was recognized at the 30th annual Vancouver Playhouse International Wine Festival where she was awarded the “Spirited Industry Professional” award for her industry contributions. In 2007 Christine created a partnership called Coletta & Associates Management Ltd. with long-time employees Leeann Froese and Julian Scholefield.

Off duty activities include training at the gym, walking her black lab Echo and making dinners for her ever expanding family. She can also be found in Summerland, BC driving her tractor and tending the Pinot Gris at the family’s 10-acre Switchback Vineyard.