leeann froese, partner

Leeann Froese has been working with Christine since 1996. She oversees strategy and communications for many of Coletta & Associates’ activities. Leeann’s genuine, warm and outgoing personality, combined with her ideas and energy make clients comfortable, and her enthusiasm is contagious. Leeann specializes in speaking and leading client workshops. She excels in the media relations process and garnering press coverage for our clients, claiming it is her role to make them famous.

As a marketing, communications and media specialist, Leeann has cultivated exceptional relationships with the people we work with and in particular with journalists across the country. She is also among a small cohort of public relations professionals in Canada that understand the intricacies and niche of using online / social media.

Leeann has a diverse background and range of experience, from food and beverage and retail management to marketing and sales. When Leeann joined the Coletta team, she was hired to assist with the duties performed for the British Columbia Wine Institute, and has been an integral part of the team since.

Leeann’s education has been ongoing, as she constantly seeks to keep her skills current. She holds certification in marketing, public relations and writing, and has training in graphic design, French and social media. To make sure she can talk in the language of wine, Leeann holds the Higher Certificate from the UK’s Wine and Spirits Education Trust.

Away from her desk, there is no “spare” time: Leeann’s life is full of activity with her family. She enjoys running, birding, attempting home renovations and trying to catch up on her book club reads.