past projects
We are very proud of the work we have done over the past 20 years. To follow are some recent examples of past branding work completed by Coletta & Associates..
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Our work:
Naming a new winery in a new grape producing region in British Columbia (Creston, BC). The name Baillie-Grohman is named for a founder of the region. Part statesman and part rascal, legend has it that William Baillie-Grohman first discovered Creston while hunting for mountain goats with President Teddy Roosevelt – hence the goat and the Old West look and feel of the label.
The Campaign:
The Adventure Continues
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Our work:
Moved wines into three tiers: Latitude 50, Estate Series and Odyssey. Redesign the winery logo “G” so that it stood prominently on the packaging. Make Latitude 50 the fun, entry level approachable brand appealing to a younger demographic group.
The Campaign:
The Faces of Gray Monk
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Our work:
Haywire is the brand owned by Coletta & Associates’ senior partner Christine Coletta.
The brand story speaks to the challenges and conflicting advice that Coletta and Lornie received as they found their way from orchard owners to winery operators – hence the name Haywire. Embossing and foils were used to create a tactile experience.
The Campaign:
Less is More
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Our work:
While the brand image of Nichol is one of quality, the winery needed a fresh look and some inventive programming. The package was refined and the look updated, as was the website and collateral materials.
The Campaign:
True to Our Roots
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Our work:
A new name, Road 13 Vineyards, to create awareness for the unique place of the vineyards and the commitment to craft terroir-driven wines. Three distinct tiers using the same artwork to tie them together. Honest John’s (named after local personality John Oliver) estate wines and Jackpot (an upper tier named after a local gold mine).
Launched in 2008, Road 13 became an overnight sensation with trade and media in Vancouver
and Calgary and sales increased from 10,000 to 20,000 cases within the first year.
Campaign:
It’s All About the Dirt
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Our Work:
One look for packaging – with quality enhancers such as foil on the reserve tier to signal the step up in quality and price.
The Campaign:
Naturally South Okanagan – Dressed and Ready to Go
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